Last Updated: May 21, 2025
This Privacy Policy for Aera Agriculture Inc. (doing business as Aera or Aera Farms) (“we,” “us,” or “our“) describes how and why we may collect, store, use, and/or share (“process“) your personal information when you engage with our products and services (“Services“), including when you:
- Visit our website at https://www.aerafarms.com, or any related site that links to this Privacy Policy
- Use an Aera smart farming appliance or companion applications (e.g., mobile apps, digital dashboard)
- Interact with us in connection with product inquiries, beta programs, support, marketing campaigns, or events
By using our Services, you agree to the practices described in this Privacy Policy.
1. What Information Do We Collect?
a. Personal Information You Provide
We collect personal information that you voluntarily provide when you interact with our Services, such as:
- Name
- Email address
- Job title
- Contact preferences
- Account login credentials (if applicable)
- Any other information you submit via forms, surveys, or communications
b. Device and Technical Information
When you use our Site or devices, we may automatically collect technical data, including:
- IP address and general location
- Browser type and operating system
- Device identifiers
- Usage and diagnostics data from our apps or appliances
c. Cookies and Similar Technologies
We use cookies and other tracking technologies to enhance your experience, including:
- Remembering your preferences
- Analyzing usage trends
- Supporting site functionality
You can manage cookie settings in your browser preferences.
2. How Do We Use Your Information?
We process your information to:
- Provide, maintain, and improve our Services and hardware
- Respond to your inquiries and offer customer support
- Personalize your experience and provide updates
- Send administrative information, such as service notifications
- Analyze user engagement for internal business purposes
- Enforce our Terms and comply with legal obligations
3. Do We Share Your Information?
We only share your personal information in limited circumstances, such as:
- With trusted third-party vendors who provide services like hosting, analytics, or technical support
- In response to legal requests or regulatory requirements
- To investigate or prevent fraud, security breaches, or violations of our Terms
We do not sell or rent your personal information.
4. How Long Do We Keep Your Information?
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. You may request deletion of your information at any time, subject to verification and applicable exceptions.
5. How Do We Keep Your Information Safe?
We implement technical, organizational, and administrative safeguards to help protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Your Privacy Rights
Depending on where you live, you may have the right to:
- Access or request a copy of your personal data
- Correct inaccurate or outdated information
- Request deletion of your data
- Object to or restrict how your data is processed
- Withdraw consent for marketing communications
To exercise your rights, contact us at: contact@aerafarms.com
7. International Users
If you access our Services from outside Canada, be aware that your information may be transferred to, stored, and processed in Canada or other countries. By using our Services, you consent to this transfer.
8. Children’s Privacy
Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from them. If we become aware that a child has provided personal data, we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The “Last Updated” date at the top of this page indicates when it was last revised. We encourage you to review this Policy regularly.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, contact us at:
Email: contact@aerafarms.com
Website: https://www.aerafarms.com